About
I am Joël Rosset, founder of Strongflow. My experience brings together technology leadership, entrepreneurship and product development.
Technology leadership
I spent several years at aequivalent, initially working on project management, then taking on increasing responsibility for technology until becoming CTO.
As the company and technical team grew, I took responsibility for software development, architecture, security, integrations, management of the technical team and major strategic projects.
This responsibility combined technology and organisational decisions, management and implementation. I could translate a decision into a roadmap, challenge the architecture and go down to the code when necessary.
Today, that collaboration continues as an external engagement through Strongflow.
Visit aequivalentEntrepreneurship & product
Oust! and Actium complement my CTO experience with two realities: developing a company and building a product.
Oust! · A company I founded
Creating and developing Oust! gives me direct experience of operations, finance, teams, acquisition, customer service, product and technology. Without replacing the specialists in each field, I can place a technology decision in this wider context.
Discover Oust!
Actium · Business software product
With Actium, I remain directly involved in design and delivery: product, architecture, backend, frontend, security, automation, integrations and AI where it provides concrete value.
Visit ActiumStrongflow brings these experiences together to connect business, management and technology, from decision to delivery.
How I work
You know who will be at the table. I am personally involved in the analysis, decisions and delivery leadership.
Risks, trade-offs and disagreements are surfaced early enough to support real decisions.
A focused audit, an ongoing leadership engagement or end-to-end delivery depending on the problem — not on a fixed model.
Decisions are documented, teams are involved and systems are designed to avoid unnecessary dependency.
Describe the situation, even if the solution is not yet defined. A first conversation clarifies the problem and whether Strongflow can help.